Posts Tagged ‘S’muffin’

The Real S’muffins of Beverly Hills!

Thursday, April 7th, 2011

Hello S’more fans!

I’m super excited, as of this week our little S’muffins will be available at The Nosh of Beverly Hills!  The Nosh will be selling S’muffins as singles for $2.95 each, exactly like they are sold at The OaksStop by and tell them Carmen from Gotta Have S’more sent you!!

We’re Off to a Great Start!

Monday, January 24th, 2011


Happy January 2011 S’more fans!

It’s been a while since I’ve updated my “weekly” blog.  My, how time flies!!  Once December rolled around I barely had time to

Critics' Choice Awards, PopSugar & Conan O'Brien

breath.  After the holiday craziness calmed a bit, I made it a point to spend some much needed quality time with my daughter.  We’ve gotten back into  doing our outdoor activities, hanging out our friends, going to the beach, riding our bikes .   I LOVE IT!

The start of 2011 has already been filled with lots of exciting S’more news!  We’ve been testing a new product (stay tuned!).  Our S’muffins made it out to the Critics Choice awards with our friends from PopSugar.  ThenI was personally asked by the CEO of BagLady Promotions, Laura Filipowicz, to set on  their 2011 Advisory board!!  BagLady Promotions is one of my favorite women’s networking groups and I’m thrilled to be in the company of so many amazing women business owners. This Thursday we’ll be the sponsor at another high profile women’s networking group called Ladies Who Launch.    I’m really looking forward to meeting everyone and introducing them to our yummy S’muffins!!

This year is starting off with a bang, hope yours is too!!



It’s Been One Year… Time For a New Look!

Wednesday, November 10th, 2010

P.S. Arts Nov 2009

HI friends!

Wow, it’s been awhile.  My “weekly” blog post is becoming  more like a “monthly, (if I’m lucky)” blog post.  So my secret is out, blogging is not my most favorite thing to do.  I’m constantly wondering…. “what will I write about this week/month”.  But, once I sit down and start typing, it’s actually not so bad.  

Now that it’s November we’re gearing up for the holiday’s doing tons of events, creating new flavors and hiring a new person to work in the bakery.  Last weekend I returned to P.S. Arts Express Yourself for the 2nd year in a row.  P.S. Arts was actually my very first event ever. So much has happened in the last year, it’s truly been one of the best years of my life!! 

Since Gotta Have S’more is hitting the year mark I decided it was time to give my booth a fresh new look. With the help of  my great friend, Alycia Monet Denham, founder of Yogahitch and previously one of LA’s top interior designers, I gave my booth a whole new look.  I told her I wanted it to look very modern and stylish.  First she did a mock drawing of what she thought it should look like.  Then I ran around LA like a madwoman for the next couple weeks trying to find display items, curtains, creating little signs, getting my bigger signs made up, etc.  Of course while all of this was going on, it just happened to be the busiest week we’ve had since our beginning.   In the end, everything worked out and really came together.  I’ve posted some before and after shots.  Let me know what you think!!  Oh, you’ll get to see some “before and after” shots of me too…. Before I started eating S’muffins every day for a year straight! :-(

Nov 2010


back table of new booth Nov 2010

Carmen Lindner

Being a Mom And a Business Owner!

Wednesday, September 15th, 2010

On September 19, 2010, Gotta Have S’more will be one of the sponsors at the Baglady Promotions’ LA Women in Business conference.  The CEO of Baglady, Laura Filipowicz ,  is one of my good friends.  She has put a lot of time and energy into this event, so I know it’s going to be GREAT!  Laura will be honoring the top four winners of the  mompreneur contest by letting them share the background and story behind their businesses.  Personally, I can’t wait to hear what they have to say because I know I’ll be reliving some moments of my own personal experiences as a mompreneur. 

So what’s a mompreneur?  That’s easy….. It’s not just a woman who is daring enough to start her own business, but a woman with the responsibility of one or more children who is daring enough to start her own business! 

Testing the S’muffins to make sure they are perfect.

Testing the S’muffins to make sure they are perfect.

Starting your business is extremely challenging, but starting a business with a toddler on your lap makes “challenging” look like a walk in the park.  Don’t get me wrong… if you’ve read any of my previous posts, you know that I absolutely love being a business owner and am totally obsessed with Gotta Have Smore and of course my little girl.  It just makes me laugh when I think back to my corporate days….. I thought I was so busy then with my “nine to five or six or seven” job with no kids…. Oh the days of having nights and weekends all to myself!!  

My little girl, Madeline Grace actually goes to pre-school four days a week.  But, if you’ve ever called to place an order on a Friday, then you know I keep her home with me on Fridays.  Some Friday’s are great and others not so much but I’m determined to take advantage of my “flexible” schedule and designate Friday as our day together.  So, if you happen to call to place an order on a Friday and I sound like I’m out of breath, don’t worry, I’m just sprinting away from my two year old who likes to exercise her freedom of speech by screaming, “I gee it” that’s I’ll get the phone in toddler.  She loves to assist me by answering the phone and has been known to hang up on a customer or two; thank God for caller ID!!  My company laptop doubles as her DVD player and has seen its share of Dora the Explorer and tiny little fingers covered with oatmeal and peanut butter. Maddie LOVES to color and enjoys scribbling all over my work notebook and calendar when no one is looking.  Some nights (like tonight) my oh so valuable four hours of sleep are broken up when Maddie has a nightmare, a fever, or just wants to party all night.  But, more and more I’m learning to just laugh at the crazy little hiccups that take place. Because honestly, if I had the option to change anything I would have to say “No thanks, things are perfect just the way they are”.

Maddie running after me so she can answer the phone to take an order!

Maddie running after me so she can answer the phone to take an order!

 Ok, wait! That last sentence sounds really sweet but IF I could actually change one thing, I would have my mom move from Oklahoma to Los Angeles and help me with everything,,,then things would be PERFECT!!


Carmen Lindner

Founder & CEO

Gotta Have S’more

Calls From the Food Network!!

Tuesday, August 31st, 2010

I have to admit, I’ve never been so happy while working so hard in my whole life!  There is nothing better than owning your own business, except of course, spending time with family and friends.  I’ve always been a bit of a workaholic, even when I was waiting tables, a hundred years ago.  I NEVER called in, always went in early, stayed late, and loved making people happy by giving the best customer service I possibly could.  I’ve always wondered what I would be able to accomplish if I took all of my time and energy that I spend “working” and directed that toward something I’m passionate about.  Well, now I know the answer.  Gotta Have S’more is approaching its one year anniversary and I’ve never been so head-over-heels in love with work!!  Yes, I know that sounds crazy but it is so true.  Every day is like an adventure.  I never know who’s going to call, who I’m going to meet, or what new challenge I’m going to tackle.

Last week I received a couple calls that sent me on “cloud nine”.  The first one was from the Food Network!  They wanted to discuss having me on the next season of Kid In A Candy Store.  This is the second time the Food Network has called in the past two months.  The first time they called about having me on Cupcake Wars!  To that I said, “thanks, but no thanks”.   There are a handful of shows you will never see me on… Jeopardy, Americas Got Talent, American Idol, Hell’s Kitchen, & Cupcake Wars (and of course all the silly dating shows, since I’m happily married!).  Some of the reality shows require a bit of skill that I do not possess….  Baking a cupcake is one of those skills.  Now, if they ever come out with a show called S’muffin Wars…. Watch out!!!  So, I’m waiting for a call back from Kid In a Candy Store.  Just the fact that they called is super exciting!!

  I also received a call from the Producers of Gene Simmons 

 Family Jewels!  They called to see if I would be interested in swapping a 4 pack of S’muffins for a little in-program integration.  Apparently, they are huge S’muffin fans and wanted to write them into the script….  WOW!!!  So, the next day I boxed up a 4-pack, 6-pack, dozen, and a Gotta Have S’more T-shirt and sent them off for their big TV debut.  I feel like a stage mom whose kid just landed their first commercial.  I’m so proud of my little S’muffins.
Carmen Lindner
Founder & CEO
Gotta Have S’more

It’s Time to Make Some Big Moves

Wednesday, August 4th, 2010

Hello friends!

It’s Wednesday morning and I feel like I’ve accomplished so much this week both  professionally and personally Things seem to get better and better every day with Gotta Have S’more (GHS).  Earlier in the week, I was reading in my journal and around this time last year I wrote that I was “dabbling with Gimme S’more” (Gimme S’more was going to be the original name until we discovered it was already trademarked).  It’s hard to believe it hasn’t even been a full year since I started this company.  So much has happened and it’s been such a HUGE success!!  This week the decision was made to REALLY kick it up a notch and take GHS to the next level.  We’ve decided it’s time to take on investors!!!  It has gotten to the point where I know that I cannot grow this company, or I guess I should say, “handle it’s growth” all by myself.  For awhile, the thought of going to investors really scared me.  Now I’m super excited to see how big this little idea of ours can grow!!  So stay tuned! 

On a personal note, I finally bit the bullet and hired a personal trainer to whip my S’muffin butt back into shape!  Since this company really started taking off, around Dec 09, I have focused 100% of my time and attention to it.  I was neglecting a lot of other really important responsibilities and myself.  I have a very extreme personality and once I start a project (or a company), I become totally obsessed.  So this past week my obsession for GHS has not fizzled at all, but I’m forcing myself to make time for other responsibilities too.  Hope I don’t fall off the wagon!!

Wish me luck!!



Introducing Gotta Have S’more….. Again!

Friday, July 16th, 2010

S'muffin at their very first event The Royal Dance Party

Hello S’more Fans!

Today is the first day that I am officially your “Gotta Have S’more” spokesperson.  As you know, Simone S’muffin has held that position since our website launched in December 2009.  Although I love the Simone S’muffin character, the decision has been made to give her some time off and bring her back at a later date.
So, I would like to introduce myself.  My name is Carmen Lindner; Founder & CEO of “Gotta Have S’more”.  While I’m running a successful business, I’m the wife of a super- supportive and amazing husband, Ben.  Finally, I’m also the mom of a feisty little, two year old daughter named Maddie.
Everyone always asks how I got started and how I came up with the idea of Gotta Have S’more and the S’muffin.  My husband and I for the past seven years have always talked about starting a S’more Store/Company.  We always wanted to create a treat th

at was unique from the traditional bakery pastries and cupcakes.  We decided that a great and fun product would be to use the traditional known Smore and make it better. One day in Sept of 2009 the conversation came up again.  I said, “I’m going to make some S’mores tonight”.  So I took off to the store to get baking supplies, real butter and real sugar.  During the process, we would brain storm different names from Gimme S’more (this was the original name until I discovered it was already trademarked), Simply S’more, Love Me S’more, the list goes on and on.   

Before we had our current logo and sticker

I never considered myself much of a pastry chef or baker and what I usually made was low fat, no fat and definitely never any sugar. Over the next couple days, I was determined to create the perfect S’more.  It wasn’t long before I presented to Ben my new little creation and what we today call the S’muffin.  To my surprise, he really liked it and he’s the biggest skeptic there is.  To test out the concept, we had some friends over for dinner so I introduced them to the stylish, new S’mores.

 They said, “These are really great, what an idea!”!!  The rest is history :-)

Some of the very first S'muffins ever made. Not quite as pretty as they are now & not dipped in chocolate yet.

Little did I know how one little idea, transformed into a recipe would ultimately flip our lives upside down and take us on a wild journey we NEVER expected.
This blog will keep you updated on all the exciting events and fabulous parties we attend.  I’ll introduce you to a ton of AMAZING women business owners that we partner with along the way(and a few men WINK).  In addition to everything that’s going on with expansion of the company I’ll be sharing a behind the seen look to into my life and how I’m learning to take care of Ben, Maddie and the newest addition to our family.. my baby.. .Gotta Have S’more.