S'muffin at their very first event The Royal Dance Party

Hello S’more Fans!

Today is the first day that I am officially your “Gotta Have S’more” spokesperson.  As you know, Simone S’muffin has held that position since our website launched in December 2009.  Although I love the Simone S’muffin character, the decision has been made to give her some time off and bring her back at a later date.
 
So, I would like to introduce myself.  My name is Carmen Lindner; Founder & CEO of “Gotta Have S’more”.  While I’m running a successful business, I’m the wife of a super- supportive and amazing husband, Ben.  Finally, I’m also the mom of a feisty little, two year old daughter named Maddie.
 
Everyone always asks how I got started and how I came up with the idea of Gotta Have S’more and the S’muffin.  My husband and I for the past seven years have always talked about starting a S’more Store/Company.  We always wanted to create a treat th

at was unique from the traditional bakery pastries and cupcakes.  We decided that a great and fun product would be to use the traditional known Smore and make it better. One day in Sept of 2009 the conversation came up again.  I said, “I’m going to make some S’mores tonight”.  So I took off to the store to get baking supplies, real butter and real sugar.  During the process, we would brain storm different names from Gimme S’more (this was the original name until I discovered it was already trademarked), Simply S’more, Love Me S’more, the list goes on and on.   

Before we had our current logo and sticker

I never considered myself much of a pastry chef or baker and what I usually made was low fat, no fat and definitely never any sugar. Over the next couple days, I was determined to create the perfect S’more.  It wasn’t long before I presented to Ben my new little creation and what we today call the S’muffin.  To my surprise, he really liked it and he’s the biggest skeptic there is.  To test out the concept, we had some friends over for dinner so I introduced them to the stylish, new S’mores.

 They said, “These are really great, what an idea!”!!  The rest is history :-)

Some of the very first S'muffins ever made. Not quite as pretty as they are now & not dipped in chocolate yet.

Little did I know how one little idea, transformed into a recipe would ultimately flip our lives upside down and take us on a wild journey we NEVER expected.
 
This blog will keep you updated on all the exciting events and fabulous parties we attend.  I’ll introduce you to a ton of AMAZING women business owners that we partner with along the way(and a few men WINK).  In addition to everything that’s going on with expansion of the company I’ll be sharing a behind the seen look to into my life and how I’m learning to take care of Ben, Maddie and the newest addition to our family.. my baby.. .Gotta Have S’more.