Not Your Typical Story

Carmen Lindner, founder and CEO of Gotta Have S’more, entered the kitchen at the age of 33.  She’d never really been into baking before, but she had an idea.  You know, one of those that comes to you at 3 AM, keeps you up the rest of the night, and that you can’t stop thinking about from then on.

The s’more, a sense of adventure and a bent for taking action were the inspiration that took her to the store to buy sugar and butter, items that were not formerly staples in her pantry.  Not being at home in the kitchen, she didn’t know the rules, so experimentation was what ruled.  Shortly thereafter, Gotta Have S’more and the S’muffin were born.  After a little tiff and makeup session with her husband, Ben, Gotta Have S’more Amore was added to the family.  And when Carmen was throwing a baby shower for a girlfriend, S’muffin-inspired Favors were the obvious choice.

Carmen isn’t a big dessert person, actually.  But S’muffins got her excited in a way that no other dessert had.  They’re the perfect size and shape to satisfy a sweet tooth (whether you knew you had one or not).  Once you try them, you will wonder how you survived for so long without them.

Gotta Have S’more also believes in giving s’more back, donating a portion of proceeds to support Women for Women International, which helps women survivors of war rebuild their lives.

Stay informed about the S’muffin’s ever-evolving story.